guidejilo.blogg.se - Ephemeral content

No need for fancy and expensive equipment.

Due to the platforms’ compatibility with vertical video, people are given the impression that they can use them regardless of how simple their setups are.

And on Facebook, it allows your brand or page appear on your followers’ messenger apps and not just on their often crowded newsfeeds. On Snapchat, you can create and join groups allowing you to build your own communities. On Instagram, the hashtags and geotags allow you to reach a wider audience who are looking for content related to your posts.

These apps were also designed to be interactive making it more enjoyable to use.

The camera feature is easily accessible in both apps, encouraging you to create content on your own.

Then, there’s how these apps were designed.

Here we can see the concept of FOMO coming into play.

First, since ephemeral content expires after a certain period, people tend to check the app more often so as not to miss anything.

With these many users patronizing these products, one can’t help but ask what makes this type of content so popular? Why so popular?Īn article published by CNBC reveals that as of the first quarter of 2018, the Instagram Stories feature reaches a maximum of 400 million active users per day, while Snapchat has 191 million. SourceĮphemeral content allows your brand to use stories to demonstrate a new product, share tips, or to broadcast a live event, among various other possibilities.

The initial aim of the platform was to provide a way to send photos that disappear within a few seconds.Īnd as the popularity of ephemeral or short-lived content skyrocketed, so as its concept’s adaptation to other social media platforms, such as Facebook and Instagram. This concept of short-lived content was first seen in Picaboo, the first version of Snapchat launched in 2011. Examples of ephemeral content are posts on Snapchat, Instagram Stories, and Facebook My Day that typically only last for 24 hours unless you put it under your profile’s highlights. Who would’ve thought that this fear could be used to leverage your digital marketing campaigns by producing ephemeral content? What is ephemeral content?Įphemeral content is a type of content in a photo or video format that lasts only for a limited period of time. You have all seen short-lived photos and videos that social media users can consume either via TikTok, Instagram, or Facebook, among others.Īnd while evergreen content is still essential, ephemeral content lets marketers tap their target market’s inner FOMO or Fear of Missing Out – a term coined by Oxford Dictionary to refer to “anxiety that an exciting or interesting event may currently be happening elsewhere”.

Ephemeral content creation is taking the social media marketing world by storm.